Created by a Mum, Made for Yours

We believe babywear should be as safe, sustainable, and simple as possible.

Sun Baby was born in Canberra, created by a new mum who couldn’t find baby clothing that was both sun-smart and free from synthetic coatings, so she designed it herself.

Each piece is made from a buttery-soft blend of 95% bamboo, naturally UPF 50+, breathable, and gentle on delicate skin, even on Australia’s hottest days. Our designs offer extra coverage for necks, hands, and feet, with sizes ranging from 000 to size 1 (newborn–18 months). No chemicals. No synthetic coatings. No compromises.

Sun Baby was born out of necessity. When I welcomed my first baby, I found it nearly impossible to protect her from the sun. Whether in the pram, strapped in a carrier, or wriggling through tummy time, the battle against sun exposure was constant. Products like pram covers, umbrellas, and layering long sleeves never quite worked, either my baby was exposed, or dangerously overheated.

The deeper I researched, the clearer it became: most baby clothes aren’t sun safe, even when they fully cover the skin. Unless fabric is specially designed or treated, it offers little real UV protection. And no parent wants chemical coatings or plastic additives anywhere near their baby's skin.

So, I set out to create something better. With the support of the ACT Social Enterprise Grant Program, I spent months researching, testing, and refining every detail.

We landed on the perfect fabric: a natural bamboo blend, UPF 50+ without any chemical treatments. Then came the thoughtfully designed cuts: high necklines, longer sleeves, and protective socks that cover tiny hands and feet without restricting movement.

And just like that, Sun Baby was born.

Not from a business plan, but from a mother’s need to care for her child in the safest, most natural way possible.

Today, we’re proud to be a social enterprise, donating 10% of our profits to food banks across Australia. Every piece is designed in Canberra and ethically made with sustainability at its core.

No chemicals. No shortcuts.

Just honest, practical babywear that protects what matters most, so you can enjoy the sun together, worry-free.

Thanks for being here. We’re so glad you found us. ☀️

Amy
Founder & Mum

  • Naturally UPF 50+
  • 10% of profits donated to food banks
  • Moisture wicking & thermal-regulating
  • Proudly Australian owned & operated
Naturally UPF 50+
10% of profits donated to food banks
Moisture wicking & thermal-regulating
Proudly Australian owned & operated